Last.fm move from the virtual to the real world with the following event. I wonder whether it’s the first of many such moves. I can’t quite decide whether the decision to play tracks from Last.fm subscribing attendees’ recent listening habits is intriguing or a little lame. Ninja Tune lost the plot a few years back, but they’ve a rep for getting involved in interesting things so may be interesting all the same:

Social music network Last.fm has teamed up with seminal label Ninja Tune to create a groundbreaking ‘user-generated’ club night at The Big Chill House on Pentonville Road on June 2nd. All Last.fm users going to the party will help decide the setlist for the upstairs room, DJed by Ninja Tune’s Sparky. They’ll register their intention to attend at the club’s event page on the Last.fm website, and on the night Sparky will play tracks drawn from music listened to by those users in the preceding weeks.

(…) This party is the first time that Last.fm has taken its ‘collaborative filtering’ ethos out into the real world. Sparky’s user-generated set will also be recorded and made available on Last.fm for users unable to attend. (…)

Generous souls that they are, Last.fm will be posting a recording of the event for those unable to attend. Nice.

Link: Last.fm event page

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